July 2008

“So modern marketers are giving the sensory strategy a whirl, creating smells and sounds to evoke a mood and engage your emotions. Hence the Pearl & Dean initiative. They have already tried it out in Germany, where the smell of Nivea was piped into cinemas via the air-conditioning vents. Apparently, the audience's awareness of the Nivea brand was up by 500 per cent after the ad, much higher than would be expected from a traditional audio-visual ad. “

To the article: http://www.independent.co.uk/news/media/comment/claire-beale/claire-beale-on-advertising-866801.html

Our partner, the cinema sales house Pearl & Dean wants to bring scented ad campaigns to British cinemas, utilizing MaxxScent’s CineScent techologies and scents.

http://business.pearlanddean.com/

February 2008

Odors as integral part of multi sensual marketing.
Lectures



November 2007
Wir gratulieren CINESCENT ZUM Gewinn von zwei Eurobest Awards in Bronze Two Eurobest Awards ( Bronze) for scented NIVEA advertisement in cinemas.


October 2007
Dezember Ausgabe vom Event Partner Workshop and seminar "Odors as integral part of multi sensual marketing" October 2007 at European Business School in Oestrich Winkel.

September 2007
Publication: Werben & Verkaufen, Nr. 37     Dufte Kinowerbung

August 2007
Publication: Werben & Verkaufen, Nr. 35     Echt dufte so ein Kinospot,

June 2007

CINESCENT at the Cannes Lions International Advertising Festival:

CINESCENT presented on 16. and 18. June 2007 the scented NIVEA advertising spot produced by  "TBWA Hamburg".